This question will probably seem a little random and weird, but I was wondering why you have John Deere as an interest.
See, I am writing a paper on mass media, media consumption, and more importantly consumer loyalty, with John Deere as an example. I was not planning on using LJ as a research tool, but I was intrigued by how many people included the brand/man as an interest. No names will be used; you will simply be a guide of how to direct my other research.
I have been asking many LJ users to respond, but I think the case of your specific community would be very interesting. What do you think of when you hear "John Deere"? What does "John Deere" mean to you?
So, if you could give a short response that would be great. If not, I hope you have a wonderful day!